{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over modern cinemas.

The largest surprise the cinema world has witnessed in 2025? The return of horror as a leading genre at the UK film market.

As a category, it has remarkably surpassed previous years with a 22% rise compared to last year for the UK and Irish box office: £83,766,086 in 2025, versus £68 million the previous year.

“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a box office editor.

The big hits of the year – Weapons (£11.4m), Sinners (£16.2m), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all hung about in the theaters and in the public consciousness.

While much of the expert analysis focuses on the singular brilliance of prominent auteurs, their triumphs indicate something evolving between audiences and the style.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a film distribution executive.

“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”

But apart from artistic merit, the ongoing appeal of horror movies this year suggests they are giving moviegoers something that’s greatly desired: therapeutic relief.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a film commentator.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a respected writer of vampire and monster cinema.

Against a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities strike a unique chord with audiences.

“Some research suggests vampire film popularity correlates with financial downturns,” says an star from a popular scary movie.

“This symbolizes the way modern economies can exhaust human spirit.”

Historically, public discord has always impacted scary movies.

Scholars highlight the rise of German expressionism after the WWI and the turbulent times of the early Weimar Republic, with films such as classic silent horror and a pioneering fright film.

This was followed by the 1930s depression and iconic horror characters.

“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a academic.

“So it reflects a lot of anxieties around immigration.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The boogeyman of migration influenced the just-premiered folk horror a recent film title.

Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”

Perhaps, the modern period of acclaimed, socially switched-on horror began with a brilliant satire launched a year after a polarizing administration.

It sparked a recent surge of horror auteurs, including a range of talented artists.

“That period was incredibly stimulating,” says a filmmaker whose project about a murderous foetus was one of the era’s tentpole movies.

“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”

The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”

An influential satire from 2017 launched modern horror with social commentary.

At the same time, there has been a reappraisal of the overlooked scary films.

Recently, a nicke l venue opened in the capital, showing cult classics such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of the expressionist icon.

The renewed interest of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the algorithmic content produced at the cinemas.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Scary movies continue to upset the establishment.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an expert.

Alongside the revival of the deranged genius archetype – with multiple versions of a well-known story imminent – he forecasts we will see scary movies in the near future responding to our current anxieties: about AI’s dominance in the years ahead and “vampires living in the Trump tower”.

At the same time, a religious-themed scare film The Carpenter’s Son – which narrates the tale of biblical parent hardships after Jesus’s birth, and stars famous performers as the holy parents – is scheduled to debut later this year, and will undoubtedly cause a stir through the faith-based groups in the America.</

Hayley Coleman
Hayley Coleman

A digital strategist with over a decade of experience in social media marketing, specializing in video content creation and audience growth.